We help brands to thrive in an environment of fast transformation
Our Approach
We work on @JAM SESSIONS, a Plug and Play approach based on 3 principles:
Agility to generate and test ideas
In a 5 days journey, relying on a transdisciplinary team, we are able to create and prototype new products, business models, communication campaigns and other experiences that respond efficiently to a specific problem.
Ideas ready to come alive
Solutions that are created and validated in Jam Sessions, with the engagement of strategic decision-makers, can be immediately incubated and deployed within the client or partners.
Repertory expansion and culture transformation
The active participation of clients works as a real laboratory example, where internal teams gain more repertory about innovation and experimentation culture, becoming influencers within their structures.
Greatest Hits
We work on @JAM SESSIONS, a Plug and Play approach based on 3 principles:
BRAND PLATFORM
Design of a brand platform with its ethical and aesthetic elements.
A journey that starts from understanding the brand context and lands on a creative vision, look & feel, and other artifacts that help to materialize the brand's idea, such as a manifest, logo or packaging.
COMM. CREATION
The creation of communication campaigns, considering its main deliveries: the strategy, look and feel, channels ecosystem, including prototypes of the most relevant creative pieces for testing with the target audience.
CONTENT STRATEGY
Focus on the content structure for a brand, considering the objectives of its presence, its tone of voice, the map of the main points of contact, as well as partnerships and resources necessary for the implementation. Creative prototypes can also be part of the delivery.
DATA STRATEGY
Development of a data strategy, from understanding the context and business objectives to the definition of the most relevant metrics, data points, and analytical tools for integrating and modeling data. The final product of the session is a dashboard prototype that illustrates the strategy.
CONSUMER JOURNEY
The review or design of the user journey, considering the role of the brand/service and how it is expressed on each touchpoint. We will identify the main interactions, frictions, feelings and expected actions to build a prototype that represents the experience and that can be tested with the target audience.
DIGITAL PRODUCT DESIGN
Idealize and build websites, apps and other digital assets based on your business objectives and the best experience for your audience. In this Jam Session our goal is to prototype a piece of product that translates the team's vision about the solution and simulates a core action for users.